The Clueless Manifesto
Sometimes, when you've been involved in your business for a while, you begin to place certain limitations in what you do.
You discount things because of previous 'experiences'. Or you don't do things because you've always done them in a certain way before and it's worked before so why change them. Or you overanalyse things because you feel you must cover it from every angle.
Well, just believing something can sometimes make that something a reality. Without it ever needing to be.
I came across The Clueless Manifesto and realised it pretty much summed up the way I feel and how I look at things.
As these guys on their site say, "Cluelessness is underrated. It's the newbie who does something he didn't know was supposed to be impossible. It's the naive guy asking the one dumb question any clued-in person would diss. And it's that question that leads to the answer no expert would have found."
If your 'clueless' to the history around something, or if you just don't accept the limitations that are often placed on situations, then sometimes amazing things can result.
Sometimes NOT knowing about a "problem" weakens (or even eliminates) it.
Here then is The Clueless Manifesto. Bear it in mind if really want your Marketing rebooted properly!
Read more!
You discount things because of previous 'experiences'. Or you don't do things because you've always done them in a certain way before and it's worked before so why change them. Or you overanalyse things because you feel you must cover it from every angle.
Well, just believing something can sometimes make that something a reality. Without it ever needing to be.
I came across The Clueless Manifesto and realised it pretty much summed up the way I feel and how I look at things.
As these guys on their site say, "Cluelessness is underrated. It's the newbie who does something he didn't know was supposed to be impossible. It's the naive guy asking the one dumb question any clued-in person would diss. And it's that question that leads to the answer no expert would have found."
If your 'clueless' to the history around something, or if you just don't accept the limitations that are often placed on situations, then sometimes amazing things can result.
Sometimes NOT knowing about a "problem" weakens (or even eliminates) it.
Here then is The Clueless Manifesto. Bear it in mind if really want your Marketing rebooted properly!
Here's to the Clueless Ones
The ones who see things differently
They're not fond of rules (granted, that's because they don't actually know about the rules)
They have no respect for the status quo (see previous statement)
You can praise them, disagree with them, quote them,
disbelieve them, glorify or vilify them.
About the only thing you can't do is ignore them.
Because they change things.
Maybe they have to be clueless.
How else can you take on city hall at the age of 12?
Or break the impossible record?
Or build an internet startup without VC bucks?
While some see them as the clueless ones,
we see a fresh perspective.
Because the people who are clueless enough to think
they can change the world, might be the ones who do.
Do not underestimate us.
The ones who see things differently
They're not fond of rules (granted, that's because they don't actually know about the rules)
They have no respect for the status quo (see previous statement)
You can praise them, disagree with them, quote them,
disbelieve them, glorify or vilify them.
About the only thing you can't do is ignore them.
Because they change things.
Maybe they have to be clueless.
How else can you take on city hall at the age of 12?
Or break the impossible record?
Or build an internet startup without VC bucks?
While some see them as the clueless ones,
we see a fresh perspective.
Because the people who are clueless enough to think
they can change the world, might be the ones who do.
Do not underestimate us.
Read more!
posted by Nick Field at Thursday, January 05, 2006
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